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Greg Daines
Apr 15, 20222 min read
New Research Proves Customer Happiness Doesn't Pay
In my recent video, I reveal new research that challenges one of our most universally held business beliefs. Using our huge customer data...
Greg Daines
Apr 14, 20221 min read
Why Do Customers Leave?
Why doesn’t churn go away when we fix bad customer experiences? I share new data that will immediately change your approach to customer...
Greg Daines
Apr 13, 20221 min read
Clayton Christensen: Results Drive Retention
Powerful idea from the great Clayton Christensen: “When we buy a product, we essentially 'hire' something to get a job done. If it does...
Greg Daines
Apr 6, 20221 min read
Do Happy Customers Stay?
Surprising new research challenges one of the most fundamental business beliefs: that happy customers stay longer than unhappy customers....
Greg Daines
Nov 29, 20189 min read
The Cardinal Sin of Customer Success Is Not Churn. It’s Unexpected Churn!
As long as your customer success efforts are reactive, they will never be effective. The only way to change this dynamic is to stop trying t
Greg Daines
Nov 14, 201814 min read
You Can’t Solve Churn When You Are Asking The Wrong Questions
The greatest threat to companies is the failure to align around driving customer results. The solution begins with one essential...
Greg Daines
Sep 27, 20167 min read
The Secret to Seamless Customer Handoffs
Handoffs are at the root of too many customer problems – especially in the enterprise. Read on to find out why, and my method for making...
Greg Daines
Aug 29, 20165 min read
The 3 Deadly Fallacies of SaaS Customer Success
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Mark Twain The conventional...
Greg Daines
Aug 23, 201613 min read
5 Surprisingly Simple Practices of Stellar Customer Success
These are the 5 concrete things anyone can do right now to start crushing it as a customer success superhero. In my last article, 5...
Greg Daines
Aug 15, 201612 min read
5 Counter-Intuitive Principles of SaaS Customer Success
These surprising and unconventional changes in mindset are the key to breaking out of the SaaS/B2B customer retention doldrums. Next...
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