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Writer's pictureGreg Daines

Results > satisfaction (Download)


Here's a downloadable PDF that summarizes 4 key findings from our customer research -->


1. There's NO correlation between customer satisfaction and retention.


2. Positive customer experiences do NOT lead to higher retention.


3. Customer retention has gone DOWN even as satisfaction has improved.


4. Customer results are the BEST predictor of long-term customer retention.


Download the PDF here:



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