The product
Four lenses. One path to action.
ChurnRX gives you four analytical surfaces. Each answers a different question about your retention. Together they tell you whether you have PMF, who it’s with, and what to do about the gap.
01 · Churn Type
Get the structural answer in one number.
The Churn Type tab is where you start. Your PMF Score, the survival curve, and the breakdown of your three customer populations. If you only ever look at one screen, look at this one.
- ·Your headline PMF Score and the stage it puts you in.
- ·The overall survival curve, colored by severity, with the never-churn floor visible.
- ·Your three populations — Bad Fit, Gradual Exit, Bonded — and what each one means for your roadmap.
02 · Trend Analysis
See whether you’re getting structurally stickier.
Aggregate retention can rise while your bonded fraction shrinks. Trend Analysis prevents that. Every cohort gets its own survival curve and its own PMF Score, so you can see — month-over-month, quarter-over-quarter — whether the business is compounding or eroding.
- ·Cohort survival curves overlaid on one chart.
- ·Year, quarter, or month granularity — whichever cadence fits your business.
- ·Per-cohort PMF Score so the trend in permanence is visible directly, not just inferred from curve shapes.
03 · Retention Factors
Find what actually drives retention in your data.
Every column you upload becomes a candidate predictor. Retention Factors ranks them by impact — by how much they separate bonded from non-bonded customers — so you can see which attributes of your customer base actually matter for staying.
- ·Every CSV column ranked by impact on retention.
- ·Per-segment survival curves for any attribute, with one click.
- ·The signals you can act on — for GTM targeting, product investment, and customer success motions.
04 · ICP & Segmentation
Identify your real Ideal Customer Profile.
Your ICP isn’t what your CMO wrote on a slide. It’s the intersection of customer attributes that actually produces permanent bonding. ICP & Segmentation surfaces it from the data — and shows you what to do with the gap between who you’re targeting and who actually stays.
- ·PMF Score for every segment, every attribute, in a single heatmap.
- ·ICP ranking by lift over baseline — the segments that pull your PMF Score up.
- ·Side-by-side survival curves for ICP versus everyone else, so the value of focus is undeniable.
Find out who your product is really for. In two minutes.
Upload a CSV. See your PMF Score, identify your real ICP, and walk out knowing exactly what to do next.
Run your free benchmark