Data Use Agreement.

1. Purpose

This Data Use Agreement (this “Agreement”) governs the terms under which ChurnRX, Inc. (“ChurnRX,” “we,” “our,” or “us”), a Utah corporation, processes the customer data you upload to the ChurnRX application at pmf.churnrx.com (the “Application”) and, with your separate opt-in consent, incorporates that data, in fully anonymized aggregate form only, into the ChurnRX Retention Intelligence Benchmark (the “Benchmark”). This Agreement is in addition to, and forms part of, our Terms of Service and Privacy Policy.

2. What the Benchmark is

The Benchmark is a proprietary, continuously-maintained dataset of fully anonymized retention behavior, derived from data contributed by ChurnRX customers under this Agreement. The Benchmark is the foundation that allows the Application to provide comparative analyses (for example, peer-set benchmarking, structural retention ceilings, and identification of strategic retention moves that have proven effective for structurally comparable companies). The Benchmark is not made available in raw form to any party, including contributing customers.

3. Your contribution

At the time you create your ChurnRX account, you are presented with an opt-in choice to permit your uploaded data to be contributed to the Benchmark. Your choice is recorded with a timestamp on your account. If you opt in, the rights and obligations described in this Agreement apply to your contribution. If you do not opt in, this Agreement does not apply, and your data is used solely to deliver the Application features to you as described in our Privacy Policy.

4. Anonymization

Before any contributed data is incorporated into the Benchmark, ChurnRX applies the following anonymization steps:

• Identifier stripping. All customer identifiers, email addresses, account names, and free-text fields you have uploaded are removed.
• Attribute generalization. Company-identifying attributes are removed or generalized to broader categories sufficient to prevent re-identification of individual contributing customers.
• Aggregation. The remaining retention-behavior signal — start dates, end dates, and distributions of segmentation attributes — is computed at the aggregate level across multiple contributors and is stored as derived statistical features rather than as individual records.
• Suppression of small populations. Aggregates computed from small contributor pools, where re-identification risk could theoretically arise, are suppressed and not made available within the Application.

Once anonymized and aggregated, the contributed data cannot be reconstructed back into identifiable customer records.

5. Permitted uses of the Benchmark

ChurnRX may use the Benchmark for any of the following purposes:

• Providing comparative analyses, statistics, ceilings, and similar outputs within the Application to ChurnRX customers, including you;
• Training and improving artificial-intelligence models that surface actionable insights, retention strategies, and product features within the Application;
• Publishing aggregated research, reports, blog posts, and similar content that does not identify, name, or otherwise reveal any individual contributing customer or their underlying data;
• Internal product development, quality assurance, and security and abuse monitoring.

6. What stays private

Notwithstanding your contribution to the Benchmark, the following remain private to your account and are not shared with any other ChurnRX customer, sold, licensed, or otherwise made available in any form:

• Your raw uploaded data and any identifiable customer records contained in it;
• Your dashboards and analytical outputs as displayed within the Application;
• Any free-text fields, customer names, email addresses, or other identifiers you have provided;
• The fact and content of your contribution as attributable specifically to your company.

7. Withdrawal

You may withdraw your consent to contribute data to the Benchmark at any time by changing the corresponding setting in your account or by emailing privacy@churnrx.com. Withdrawal removes your contribution from future Benchmark computations within a commercially reasonable period. Because anonymized aggregates computed prior to withdrawal cannot practically be separated and rolled back without compromising the integrity of the Benchmark, ChurnRX is not obligated to remove historical aggregates derived from your contribution; however, ChurnRX will not include your data in any new computations after the effective date of withdrawal.

8. Your representations

By opting in to Benchmark contribution, you represent and warrant that (a) you have the legal right to upload the customer data in question and to permit its use as described in this Agreement, (b) the data does not infringe or misappropriate any third-party rights, and (c) your contribution and ChurnRX’s permitted use of the contributed data, as described here, comply with all contractual obligations you have to your own customers and with all applicable laws.

9. Sub-processors

ChurnRX engages a limited set of vendors to operate the Application and the Benchmark on its behalf, including Vercel (web hosting), Supabase (database, storage, authentication), and email providers (Resend or Twilio SendGrid for transactional email). Each sub-processor is bound by contractual confidentiality and data-protection obligations. A current list is available on request to privacy@churnrx.com.

10. Term and survival

This Agreement is effective as of the date you opt in and continues for so long as you maintain a ChurnRX account, except that the rights granted to ChurnRX with respect to anonymized aggregates already incorporated into the Benchmark are perpetual and irrevocable.

11. Changes

We may update this Agreement from time to time. Material changes will be communicated by updating the “Last updated” date above and, where appropriate, by direct notice to you. If a material change adversely affects the scope of your contribution, you will have the opportunity to withdraw consent under Section 7 before the change takes effect.

12. Governing law

This Agreement is governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict-of-laws principles. Any dispute, claim, or controversy arising out of or relating to this Agreement is subject to the jurisdiction and venue provisions of the ChurnRX Terms of Service.

13. Contact

Questions about how your data is used or about this Agreement: privacy@churnrx.com.