Retention Intelligence
Most retention metrics hide the truth. Yours doesn’t have to.
ChurnRX shows you who your product is really for — and exactly what you can do to attract and keep more of these customers, longer.
The shift
Find the customers who will never leave.
Your PMF Score is the share of customers who are with you for good. It’s the only retention number that predicts what your business actually becomes.
Separate the customers who fit from the ones who don’t.
Every customer base contains three populations: bad fit, gradual exit, and bonded. Grow the bonded fraction and you grow the business — permanently.
Your churn metrics are lying to you.
Aggregate retention can rise while your bonded fraction shrinks. Know the difference before your board does.
What you’ll do
Four lenses. One path to action.
Get your PMF Score in one number.
Find out how much of your customer base is bonded — and how much will never be. Walk into every strategy meeting with the answer.
See whether you’re getting stickier.
Compare every cohort. Catch the early signal of compounding retention — or quietly eroding fit — before aggregate metrics hide it.
Find what actually drives retention.
Every customer attribute ranked by impact. Discover which segments stick — and what they have in common — so you can go win more of them.
Identify your real ICP.
The customer profile that actually stays. Defined by who bonds — not by who you target. Use it to sharpen GTM and product.
The benchmark
Compared to what? Now you have an answer.
ChurnRX sits on top of the world’s largest detailed retention dataset — millions of real customers observed over years. That benchmark, combined with continuous AI analysis, is what makes ChurnRX possible. Other tools describe your churn. ChurnRX explains it, in context — and tells you exactly what to do next.
Compare yourself against companies actually like yours.
See where your retention falls in your peer set — by sector, stage, plan type, and customer profile.
See your real ceiling, not an industry average.
Know what’s achievable for a company like yours, not what some industry report says is ‘good.’
Get the moves that actually moved retention for similar companies.
The benchmark and AI surface the GTM, product, and segmentation changes that worked — and what to drop.
Methodology
Built on the math that finds permanence.
ChurnRX adapts academic-grade statistical methods to commercial retention. Other tools count who left. ChurnRX tells you who never will — and shows you what to do about it.
See the full methodology →Who it’s for
For the people who own the answer.
Know whether you really have PMF.
Stop telling your board a retention story. Show them the data — and what you’re doing about it.
Read more →Stop chasing churn. Start growing your bonded core.
Find the customers who’ll stay forever. Build the motion around them.
Read more →Diligence retention in two minutes.
Look past the aggregate. See where the business actually has permanence.
Read more →Trusted by teams at
Benefits of ChurnRX
Your expert partner to drive retention for growth.
Customer leaders need the right data insights and expertise to align everyone to produce phenomenal customer results.
Selina Eizik
COO
Working with ChurnRX, we were able to not only efficiently scale our Customer Success efforts but also drive improved retention. They helped us to implement key processes, educate our teams and drive greater value to our customers.
Mark Bissell
CCO
It is always exciting to sit with a true expert who has a passion for their craft. You won't meet anyone with more expertise on customer retention than this team. I was amazed by ChurnRX's level and depth of knowledge.
Star Hoffer
COO
The insights that ChurnRX was able to provide changed how I articulate churn to our leadership and the board. They also pointed out in the data where we made changes in CS that impacted retention in a meaningful way, which was so validating.
Find out who your product is really for. In two minutes.
Upload a CSV. See your PMF Score, identify your real ICP, and walk out knowing exactly what to do next.
Run your free benchmark