Pricing
Start by measuring your PMF. Scale into the full intelligence layer.
Measure your real product-market fit for free. When you're ready for momentum, benchmarking, and the moves that compound retention, we size the rest to your data on a demo.
Plans
Three ways to read your fit.
PMF Score
Measure your product-market fit.
Get your number from a CSV — no card, no instrumentation.
- PMF Score & survival curve
- Value Duration & churn diagnosis
Growth
Track durability and find your levers.
Sized to your data on a 30-minute demo.
- PMF Momentum & cohort trends
- Benchmark percentiles
Intelligence
The full platform.
Scoped to your team and your stack.
- Retention Factors — attribute ranking
- Behavioral ICP & segmentation
Not sure where you fit? Book a demo and we’ll measure your PMF Score live, then recommend the plan that actually matches what you’re trying to figure out.
Compare plans
What’s in each.
| Every plan reads your retention the same way. | PMF Score | Growth | Intelligence |
|---|---|---|---|
| PMF Score & survival curve | ✓ | ✓ | ✓ |
| Value Duration & churn diagnosis | ✓ | ✓ | ✓ |
| PMF Momentum & cohort trends | — | ✓ | ✓ |
| Benchmark percentiles | — | ✓ | ✓ |
| Benchmark survival-curve overlay | — | ✓ | ✓ |
| Retention Factors — attribute ranking | — | — | ✓ |
| Behavioral ICP & segmentation | — | — | ✓ |
| ChurnAI assistant, on your data | — | — | ✓ |
| Exports & board-ready reporting | — | — | ✓ |
Need more than Intelligence? Tell us what you need and we’ll scope it to your team and stack.
Questions
The short version.
Why isn't pricing listed?
Because the right package depends on your data and what you're trying to figure out. We size it with you on a demo — and the first thing we do is measure your PMF Score live, so you see the value before any conversation about price.
What data do you need?
Three columns is enough: a signup date, a cancel date, and a customer ID. No payment data, no surveys, no instrumentation, no engineering lift.
Is the benchmark really free?
Yes. Run your data through ChurnRX and get your PMF Score, survival curve, and churn diagnosis at no cost. The paid tiers add momentum, benchmarking, and the full intelligence layer on top.
How is the benchmark built?
On 2.5M+ customer data points, and growing — every company computed the identical way, so the comparison is genuinely valid. We compare the shape of your retention curve, not a sales-distorted churn rate.
See your real PMF, then we'll price it.
Book a 30-minute demo. We measure your product-market fit live, from your data, and size the plan to what you need.
Book a demo