Free benchmark
A PMF Score means more when you can place it. In two minutes.
Your churn rate is a number you can't compare. Your PMF Score is one you can. Upload a CSV from your billing system and ChurnRX will measure how much of your customer base is permanently bonded, where you stand against the field, and what to do about the customers who aren't.
You’ll create a free account at app.pmfintel.com. No credit card.
What we benchmark
Your fit against the field — measured on the shape of retention, not a rate.
Your PMF Score.
The headline number — your permanently-bonded fraction — placed against the corpus. See whether you're top-quartile, middle of the pack, or quietly at risk.
Your Value Duration.
Customer half-life: how long your value lasts versus peers. Comparable across companies because it's a property of the survival curve.
Your PMF Momentum.
Whether your fit is improving faster or slower than the field, read across acquisition cohorts — the earliest honest signal of durable growth.
Derived churn & lifespan.
Annual churn and average customer lifespan, derived from the same curve so they're consistent and comparable across every company in the benchmark.
Why it's valid
Churn-rate benchmarks aren't comparable. These are.
A churn or retention rate can't be compared across companies — its denominator moves with each company's sales growth, so the same underlying retention produces wildly different numbers. PMF Score and half-life carry no sales-driven denominator; they're properties of the survival curve. That's why they're genuinely comparable — over time, and across companies.
Churn rate: a moving target.
Add a big new cohort and your rate falls even if retention got worse. Compared between two companies, it tells you more about their growth speed than their fit.
PMF Score & half-life: stable properties.
Both are read directly off the shape of the survival curve. Sales growth can't distort them, so a percentile against the corpus is a true position — not an artifact.
About your data
Anonymized by design. Private by default.
Your dashboard is private.
Only you and people you explicitly grant access can see it. Stored in a private bucket with row-level security. Never shared.
Anonymized contribution makes the benchmark possible.
With your consent (recorded at signup), your data — fully anonymized — joins the ChurnRX benchmark. You see distributions and your position within them, never another company's identity or data. This is what lets the product answer “compared to what?” As the corpus grows, the read sharpens. The agreement is plain English and reviewable.
See where you stand.
Two minutes from CSV to dashboard. No credit card. Free for the benchmark.
Start the benchmark →