Resources
The thinking behind durable growth.
Guides, ebooks, and benchmark research on customer bonding, churn, and retention — grounded in behavior, not opinion. Free, in exchange for an email.
The Science of Customer Bonding
A behavioral study of more than 1.3 million B2B SaaS customers. Why 62% of companies bond fewer than 10% of customers, why Enterprise retains at 98% with 0% bonded, and the two levers that actually build a durable core.
PDF · 23 pages
The Ultimate Guide to Churn, Retention & Growth
The complete methodology: why nearly everything you know about churn is wrong, the three types of churn, the science of customer bonding, and the highest-leverage moves that compound retention.
Read online · ~15,000 words
23 Ways to Reduce Churn
A field guide to the most effective, evidence-based levers against churn — organized by the lifecycle stage where customers actually fail. The practical companion to the methodology.
The SaaS Retention Benchmark Report
What real retention looks like across SaaS — drawn from one of the largest behavioral retention datasets in the industry (2.5M+ data points). See how the field actually performs, and what separates the top of it.