The Ultimate Guide
Churn, retention & growth — the whole methodology.
A rigorous, behavioral account of why customers really stay or leave — and exactly what to do about it. By Greg Daines, the Churn Doctor.
What’s inside
- 01The Churn Paradox — why nearly everything you know is wrong
- 02How Churn Works — the two complexities and the three types of churn
- 03Churn and Growth — the growth trap and the expansion imperative
- 04Measuring Churn — why churn rate lies, and what to use instead
- 05What Actually Causes Churn — results, not satisfaction
- 06The Three Laws of Retention
- 07The Six Root Causes of Churn
- 08Patterns and Early Signals — spotting a churner on the first call
- 09Taking Action — the highest-leverage retention levers
- 10PMF and Permanent Bonding — finding your real ICP
Ten chapters, ~15,000 words — the same methodology that powers ChurnRX, in the open. Read it online; we’ll email you a copy of the link too.